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We build brands and
grow channels on YouTube

Brand-first influencer campaigns, managed YouTube channels, and content production that drive viewers to action.

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Trusted by leading publishers, studios, and platforms

Influencer marketing

We plan and run influencer campaigns that feel native to gaming culture, so players actually care.

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Owned & managed channels

We grow YouTube channels end-to-end: content strategy, production, thumbnails, analytics & optimisation.

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Trailers & video production

We plan and run influencer campaigns that feel native to gaming culture, so players actually care.

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Creator & talent management

We support a roster of talented gaming creators, helping them grow and connecting brands with the right voices.

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Launching Atomfall to a global audience through creator-led storytelling

Gaijin Entertainment – War Thunder

An always-on creator program built to scale views, reach, and global impact.

Goal

Build a repeatable influencer engine that delivers consistent monthly views on YouTube while expanding into livestreaming, new regions, and broader creator niches.

What we did

Activated hundreds of creators across simulation, FPS, and military niches through a structured sponsorship pipeline. Produced ongoing YouTube integrations with predictable delivery, expanded into livestream campaigns, and continuously sourced new creators each month. Established a scalable model with consistent CPMs and real-time performance tracking.

Impact

71M+ YouTube views in 2025 and 1.8M+ livestream hours watched. Delivered hundreds of creator videos annually, driving sustained visibility, global reach, and a reliable stream of paid views through a scalable, always-on program.

Rebellion – Sniper Elite: Resistance

A tactical creator campaign that turned gameplay moments into viral reach and sales.

Goal

Drive launch momentum across YouTube and Twitch by converting creator buzz into players and sustained community engagement.

What we did

Partnered with 60 tactical shooter and WWII creators across pre-orders, launch, and DLC. Delivered high-impact sponsored content with engineered titles, thumbnails, and narrative hooks, using standout features like Axis Invasion mode to spark multi-video arcs and organic coverage. 

Impact

31M+ YouTube views in the first month, with 12M+ paid and 3.3M+ earned views. Outperformed the previous franchise launch by 200%, driving strong sales and triggering a wave of organic creator content that sustained momentum beyond launch.

Rebellion - Atomfall

A YouTube-first campaign turning curiosity into wishlists.

Goal

Drive wishlists, introduce the new IP to its target audience through partnerships with survival and action RPG creators, and position the game as a must-play for the broader creator community.

What we did

Led influencer partnerships with dedicated, concept-driven videos, developed the official channel content plan, produced gameplay trailers and distributed with traditional press, drove tens of millions of views through both longform and shortform content.

Impact

30M+ YouTube views at launch (10M+ paid), driving 1.5M players in the first weekend and 2M within weeks – making it the most successful launch in Rebellion Developments’ history, with sustained momentum from organic creator coverage.

Hundreds of creators

From niche streamers to top-tier talent, we connect brands with the right voices in gaming.

Billions of views

Campaigns and channels we manage consistently deliver scale that drives real impact.

Decade in gaming

With 10+ years of experience, we know how to grow brands where players live – on YouTube.

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How we work with brands

We combine brand strategy with YouTube expertise to grow your online presence, from first idea to final upload.

1. Discover

We learn your goals, audience, and stories that resonate with players.

2. Create

We brief the right creators and produce standout YouTube content.

3. Launch & optimise

We deliver, analyse and refine campaigns to maximise impact.

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What our partners say

“Blackshore helped us reach players in a way traditional marketing never could. Their creator campaigns delivered millions of authentic views and real engagement across YouTube. The team just gets gaming culture.”
John Macaluso Marketing Director
AAA Game Publisher
“Blackshore helped us reach players in a way traditional marketing never could. Their creator campaigns delivered millions of authentic views and real engagement across YouTube. The team just gets gaming culture.”
John Macaluso Marketing Director
AAA Game Publisher

Make YouTube your unfair advantage

We connect brands with authentic gaming voices, craft high-impact campaigns, and drive measurable results.

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